You're getting traffic to your website, but not enough enquiries. You know your website could be generating more leads, but you're not sure where to start or what will actually work. The good news? You can significantly increase enquiries from your website in just 30 days by focusing on the right improvements. This step-by-step guide provides a proven 30-day action plan to increase enquiries. Each week focuses on high-impact improvements that will drive more form submissions, phone calls, and bookings. Follow this plan, and you'll see measurable results in 30 days.
Week 1: Foundation and Quick Wins
The first week focuses on establishing a baseline and implementing quick wins that can immediately improve enquiry rates. These changes are relatively easy to implement but have significant impact.
Day 1-2: Establish Your Baseline
Before you can improve, you need to know where you're starting. Track your current metrics:
- Current enquiry rate (enquiries ÷ website visitors)
- Number of enquiries per week/month
- Where enquiries are coming from (which pages, which sources)
- Form completion rate (if you have analytics)
- Bounce rate and time on site
Set up Google Analytics if you don't have it, and ensure conversion tracking is working. This baseline will help you measure improvement over the next 30 days.
Day 3-4: Fix Your Contact Forms
Contact forms are often the biggest barrier to enquiries. Fix these common issues:
- Test Your Forms: Submit a test enquiry to ensure forms actually work and send notifications
- Reduce Form Fields: Remove unnecessary fields—ask only for essential information (name, email, phone, message)
- Improve Labels: Use clear, helpful labels and placeholder text
- Add Value Proposition: Explain why visitors should contact you (e.g., "Get a free consultation")
- Fix Mobile Forms: Ensure forms are easy to fill out on mobile devices
- Add Success Message: Show a clear confirmation after form submission
Day 5-7: Optimize Your Homepage
Your homepage is where most visitors land. Make it enquiry-focused:
- Clear Value Proposition: Add a headline that immediately explains what you do and who you help
- Prominent CTA: Make your primary call-to-action button large, clear, and above the fold
- Benefit-Focused Copy: Focus on benefits to visitors, not features of your business
- Trust Signals: Add testimonials, client logos, or credentials near your CTA
- Multiple Contact Options: Include phone number, email, and contact form—make it easy to reach you
These changes alone can increase enquiries by 20-30% in the first week.
Week 2: Trust Building and Friction Reduction
Week 2 focuses on building trust and removing barriers that prevent visitors from enquiring. Trust and friction are two of the biggest factors affecting enquiry rates.
Day 8-10: Add Trust Signals
Visitors need to trust you before they'll enquire. Add trust signals strategically:
- Testimonials: Add 3-5 testimonials with names, photos, and companies (with permission) on key pages
- Case Studies: Create brief case studies showing results you've achieved for clients
- Client Logos: Display logos of clients you've worked with (with permission)
- Credentials: Show certifications, awards, years in business, or professional memberships
- Social Proof: Add review counts, client numbers, or project counts
- Placement: Put trust signals near CTAs and on key decision-making pages
Day 11-12: Reduce Friction
Every barrier to enquiry reduces your conversion rate. Remove friction:
- Simplify Forms: Remove any remaining unnecessary fields
- Clear Next Steps: Make it obvious what happens after someone enquires
- Response Time: Set expectations (e.g., "We respond within 24 hours")
- Remove Barriers: Don't require account creation, don't ask for too much information upfront
- Multiple Contact Methods: Offer phone, email, and form—let visitors choose their preferred method
- Mobile Optimization: Ensure all contact methods work perfectly on mobile
Day 13-14: Improve Your About Page
Visitors often check your About page before enquiring. Make it trust-building:
- Your Story: Explain who you are and why you started the business
- Your Expertise: Show your qualifications, experience, and credentials
- Professional Photos: Add photos of you and your team
- Your Approach: Explain how you work with clients
- What Makes You Different: Highlight what sets you apart from competitors
- Call-to-Action: Add a clear CTA to contact you at the end of the About page
By the end of week 2, you should see another 15-25% increase in enquiries as trust increases and friction decreases.
Week 3: Content and Messaging Optimization
Week 3 focuses on improving your messaging and content to better address visitor concerns and guide them toward enquiring. Clear, benefit-focused messaging significantly increases enquiry rates.
Day 15-17: Optimize Your Services Page
Your services page should clearly explain what you offer and why visitors should choose you:
- Benefit-Focused Descriptions: Focus on problems you solve, not just services you offer
- Clear Process: Explain how you work or your approach to each service
- Pricing Transparency: Include pricing information or your pricing approach (transparency builds trust)
- Case Studies: Add brief case studies for each service showing results
- CTAs on Each Service: Add a clear CTA for each service section
- FAQ Section: Answer common questions about your services
Day 18-19: Address Objections
Visitors have concerns before they enquire. Address them proactively:
- Create an FAQ Page: Answer the most common questions visitors have
- Address Pricing Concerns: Explain your pricing approach or offer free consultations
- Address Process Concerns: Explain what happens after they enquire
- Address Quality Concerns: Show testimonials, case studies, and credentials
- Address Timing Concerns: Explain response times and availability
- Add Guarantees: If appropriate, offer guarantees or risk-free trials
Day 20-21: Improve Your Value Proposition
Your value proposition should immediately communicate why visitors should choose you:
- Clear Headline: State what you do and who you help in simple terms
- Benefit Statement: Explain the main benefit or problem you solve
- Differentiation: Explain what makes you different from competitors
- Proof: Support your value proposition with social proof
- Consistency: Ensure your value proposition is consistent across all pages
- Test Different Versions: Try different value propositions and see which converts better
Week 3 improvements typically result in another 10-20% increase in enquiries as messaging becomes clearer and more compelling.
Week 4: Advanced Optimization and Testing
Week 4 focuses on advanced optimizations and testing to maximize enquiry rates. These improvements fine-tune your site for maximum conversion.
Day 22-24: Add Multiple Conversion Points
Don't rely on just one contact form. Add multiple ways for visitors to enquire:
- Contact Forms on Key Pages: Add forms to services pages, about page, and other key pages
- Phone Number Prominence: Make your phone number clickable and visible in header/footer
- Email Links: Add clickable email addresses
- Live Chat: Consider adding live chat for immediate engagement
- Booking System: If applicable, add online booking or consultation scheduling
- Sticky CTAs: Consider sticky contact buttons that follow visitors as they scroll
Day 25-26: Optimize for Mobile
Most enquiries come from mobile devices. Ensure mobile experience is optimized:
- Test on Real Devices: Test your site on actual mobile devices, not just browser responsive mode
- Mobile Forms: Ensure forms are easy to fill out on mobile keyboards
- Clickable Phone Numbers: Make phone numbers clickable so mobile users can call with one tap
- Thumb-Friendly CTAs: Ensure buttons are large enough and easy to tap
- Fast Loading: Optimize images and ensure fast load times on mobile
- Readable Text: Ensure text is readable without zooming
Day 27-28: Improve Page Speed
Slow websites lose enquiries. Optimize for speed:
- Test Speed: Use Google PageSpeed Insights to identify issues
- Optimize Images: Compress images and use modern formats (WebP)
- Enable Caching: Set up browser caching
- Minify Code: Minify CSS and JavaScript
- Remove Unused Plugins: Remove any plugins or scripts you're not using
- Use a CDN: Consider a Content Delivery Network for faster loading
Day 29-30: Test and Measure
Test your improvements and measure results:
- Compare Metrics: Compare current enquiry rates to your baseline from week 1
- Test Different CTAs: Try different CTA copy and see what works best
- Test Form Variations: Test different form lengths and field combinations
- Analyze User Behavior: Use heatmaps or session recordings to see how visitors interact with your site
- Gather Feedback: Ask recent enquirers what convinced them to contact you
- Document What Works: Keep notes on what changes had the biggest impact
By the end of week 4, you should have implemented all major optimizations and be seeing significantly increased enquiry rates.
Quick Wins You Can Implement Today
If you want to see immediate results, start with these quick wins that can be implemented in a few hours:
1. Make Your Phone Number Clickable
On mobile devices, make your phone number clickable so visitors can call with one tap. This simple change can increase phone enquiries by 20-30%.
2. Add a Clear Value Proposition Above the Fold
Add a clear headline and subheadline on your homepage that immediately explains what you do and who you help. This should be visible without scrolling.
3. Reduce Form Fields
Remove any unnecessary form fields. Most contact forms only need: name, email, phone (optional), and message. Every extra field reduces completion rates.
4. Add Testimonials Near Your CTA
Add 2-3 testimonials near your main call-to-action button. Social proof significantly increases conversion rates.
5. Test Your Forms
Submit a test enquiry to ensure your forms actually work and send notifications. Broken forms are a major cause of lost enquiries.
6. Improve Your CTA Copy
Change generic CTAs like "Contact Us" to specific, benefit-focused copy like "Get Your Free Consultation" or "Book a Call Today."
7. Add Multiple Contact Methods
Don't rely on just a contact form. Add your phone number prominently and make it easy to find your email address.
8. Fix Mobile Experience
Test your site on a mobile device. If forms are hard to fill out or buttons are hard to tap, fix these issues immediately.
Common Mistakes That Kill Enquiries
Avoid these common mistakes that prevent visitors from enquiring:
1. Hiding Contact Information
Don't make visitors hunt for your contact information. Make it prominent and easy to find on every page.
2. Forms That Don't Work
Broken forms are enquiry killers. Test your forms regularly and ensure they send notifications correctly.
3. Asking for Too Much Information
Every form field reduces completion rates. Only ask for information you absolutely need to respond to the enquiry.
4. Generic CTAs
Generic CTAs like "Click Here" or "Learn More" don't tell visitors what will happen. Use specific, benefit-focused copy.
5. No Trust Signals
Visitors won't enquire if they don't trust you. Add testimonials, credentials, and social proof.
6. Confusing Messaging
If visitors don't understand what you do or how you can help, they won't enquire. Use clear, simple language.
7. Poor Mobile Experience
Most enquiries come from mobile. If your site doesn't work well on mobile, you're losing enquiries.
8. Slow Loading Times
Slow websites lose visitors before they can enquire. Optimize for speed.
Measuring Your Success
Track these metrics to measure your progress over 30 days:
Primary Metrics
- Enquiry Rate: Number of enquiries ÷ website visitors (aim for 2-5% minimum)
- Total Enquiries: Total number of enquiries per week/month
- Form Completion Rate: Completed forms ÷ form starts
Supporting Metrics
- Bounce Rate: Should decrease as you improve your site
- Time on Site: Should increase as content becomes more engaging
- Pages per Session: Should increase as navigation improves
- CTA Click-Through Rate: Percentage of visitors who click your CTAs
Tracking Tools
Use Google Analytics to track these metrics. Set up conversion goals to track form submissions, phone calls, and other enquiry actions.
Expected Results
If you follow this 30-day plan, you can expect to see:
- 20-50% increase in enquiries within 30 days (often more)
- Improved enquiry quality as messaging becomes clearer
- Better mobile enquiry rates as mobile experience improves
- Higher form completion rates as friction is reduced
- More phone calls as contact information becomes more prominent
Results vary based on your starting point, but most businesses see significant improvement within 30 days by following this plan.
Beyond 30 Days: Ongoing Optimization
After 30 days, continue optimizing to maintain and improve enquiry rates:
- Regular Testing: Continuously test different CTAs, forms, and messaging
- Monitor Metrics: Track your metrics monthly to identify trends
- Gather Feedback: Ask enquirers what convinced them to contact you
- Update Content: Keep content fresh and relevant
- Add New Trust Signals: Add new testimonials and case studies regularly
- Optimize Based on Data: Use analytics to identify pages with low conversion rates
Enquiry optimization is an ongoing process. Continue testing and improving to maximize your enquiry rates over time.
When to Seek Professional Help
While this 30-day plan can be implemented yourself, professional help can accelerate results when:
- You don't have time to implement all improvements yourself
- You're not seeing results after implementing changes
- You need help prioritizing which improvements will have the biggest impact
- You want professional design and copywriting improvements
- You need advanced testing and optimization expertise
- You want ongoing support to maintain and improve enquiry rates
At Webclinic, we specialize in helping businesses increase enquiries from their websites. We use proven strategies and data-driven approaches to optimize websites for maximum enquiry rates. Our process includes comprehensive audits, strategic improvements, testing, and ongoing optimization.
We help businesses implement the strategies in this guide faster and more effectively, often seeing results in less than 30 days. Our conversion-focused approach ensures every improvement is designed to increase enquiries, not just make the site look better.
Ready to increase enquiries from your website? Book a free website health check with us. We'll review your site, identify the biggest opportunities to increase enquiries, and outline a clear plan to implement improvements.